Plan Boldly with This Content Calendar by Quarter for the Year

Nothing says productivity like a comprehensive content calendar to kick off your year, right? Okay, maybe not everyone’s idea of fun, but trust me—this one’s a game-changer. 😅

I’ve created an example content calendar by quarter for the year, designed specifically for maintenance companies. It’s the ultimate guide to organize your marketing efforts, align with facility managers’ planning cycles, and dominate SEO for 2025.

Download the Excel file here.

This content calendar example is structured to support trades commonly offered by facility maintenance companies, including:

• Handyman Services
• Snow Removal & Landscaping
• Pop-Up Store Operational Planning
• HVAC Services
• Disaster Preparedness & Recovery
• Janitorial Services
• Kitchen Equipment Maintenance
• Electrical & Lighting Services
• Plumbing Services
• Pest Control
• Roof Maintenance

Why a Content Calendar by Quarter is Essential

In the fast-paced world of facility maintenance, timing is everything. Facility managers and decision-makers plan their budgets and services well in advance. If your company isn’t proactively sharing relevant content at the right time, you’re likely to miss out on valuable opportunities.

This calendar doesn’t just help you stay organized—it ensures your marketing efforts are perfectly aligned with your audience’s needs throughout the year.

What’s Inside the Yearly Content Calendar?

This calendar is a starting point meant to inspire. Of course, it should be customized to highlight your company’s unique strengths and offerings.

Here’s how I structured it:

• ✨ Reactive Posts: Focused on immediate fix-it needs across all trades, such as snow removal or emergency repairs.
• ✨ Proactive Posts: Designed to keep your company top of mind for leads preparing RFPs or seeking bids for future work (e.g., disaster preparedness or HVAC maintenance). These posts are scheduled months in advance to:
  1. Align with when facility managers start planning.
  2. Ensure SEO-optimized blog posts rank for relevant keywords during last-minute searches.
• ✨ Holiday & Industry Observations: Seasonal posts celebrating holidays and FM-specific milestones.

I didn’t include Company Features Posts, but here are a few ideas you might want to consider:

• ➡️ Employee Spotlights (milestones or a day-in-the-life).
• ➡️ Community Engagement (toy drives, food donations, etc.).
• ➡️ PR Updates & Culture (new hires, behind-the-scenes, or company events).

Quarterly Highlights

Each quarter has its own focus to help you stay relevant:

• Q1: Immediate needs like snow removal or disaster preparedness.
• Q2: Spring cleanups, HVAC servicing, and proactive maintenance.
• Q3: Summer facility upgrades, pest control, and long-term project bids.
• Q4: Winter preparation, holiday campaigns, and budget planning for the next year.