Case Study 4 – Creative That Converts: Campaigns, Clients, and High-Margin Wins at LBL Advertising

A showcase of concept-driven campaigns that built brands—and the agency’s bottom line.

1. The Challenge

As Senior Art Director at LBL Advertising, I was responsible for elevating client brands through strategically designed campaigns. Our goal: win new accounts and maximize profitability while delivering high-end creative results for luxury, fashion, and CPG clients.

2. My Role

Developed creative campaigns for 25+ national and global brands
Directed concept, copywriting, visual design, and production
Managed budgets and vendor quotes to maintain agency profit margins over 50%
Led pitches and presentations that won long-term client relationships

3. Campaign Showcase

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💎 Jewelry Campaign – Multi-Market Rollout

Billboards, direct mail, and print for a regional jeweler. My concept, art direction, and layout drove awareness across the Northeast and delivered a 56% profit margin on production.

🛒 A.Link Diamonds – Everyday Specials

A.Link wanted to position diamonds as part of the everyday experience. I wrote the tagline “Everyday Specials” and developed the layout and grocery-themed concept to echo a supermarket circular—with a luxury twist.

🍷 Montecristo Rum – Product Launch Campaign

To introduce Montecristo Rum to a younger, upscale demographic, I created a clean, bold campaign around the line “Ask for It by Name,” blending prestige and intrigue for on-premise placements.

🍂 ALTADIS USA – 25 Premium Brands

Partnered with creative and strategy teams to lead campaigns for major brands like Montecristo, Romeo y Julieta, and H. Upmann. We created brochures, digital ads, gatefolds, and sales kits—earning trust across the portfolio.

4. Creative & Commercial Impact

Maintained 56%+ profit margins on campaign production
Secured long-term client partnerships through winning pitch work
Directed high-volume creative across luxury, retail, spirits, and CPG
Earned trust to lead branding for 25+ top-tier products under one umbrella account

5. Takeaway

This experience shows what strategic creative leadership can deliver: ideas that win accounts, visuals that resonate, and campaigns that balance beauty with business. From diamonds to rum to iconic cigars, I built campaigns that moved people—and moved the bottom line.