Executive Profile
Creative Director with 15+ years shaping brand systems, packaging, campaigns and customer experiences across consumer products, wellness, beauty, retail services and emerging technology. Strategic thinking meets hands-on art direction to translate complex ideas into distinctive, scalable creative systems.
Experience
Independent Creative Consultant
2023 – Present
Creative Director · Brand Systems, Packaging & AI Workflows
- Lead brand systems, campaigns and creative strategy across wellness, technology, retail and service industries.
- Develop retail packaging systems, structural concepts, dielines, product renderings and merchandising visibility strategies.
- Direct omnichannel initiatives spanning trade shows, CRM journeys, presentations, social campaigns, sell sheets and launch communications.
- Create launch-ready visualization systems that support decisions before physical samples and traditional photography are available.
- Build AI-assisted creative and internal knowledge workflows using OpenAI integrations.
Save Energy Systems / Save Energy Pro
Dec 2025 – Apr 2026
AI-driven energy management and smart building technology
Creative Director & Marketing Lead
- Launched and positioned the Save Energy PRO product division for contractor and enterprise audiences.
- Directed brand systems, campaigns, trade-show assets and packaging architecture for sensor and gateway product lines.
- Translated AI-driven building technology into clear product positioning and visual storytelling.
Professional Retail Services
2016 – 2023
Facility services industry
Marketing & Creative Lead
- Contributed to 281% company revenue growth through branding, operational systems and marketing strategy.
- Built workflow systems that reduced billing delays and improved operational efficiency.
- Directed campaigns, trade-show assets and multi-brand communications across national operations.
- Led creative strategy across multiple facility-service brands.
Broadway National
2012 – 2016
National retail services company
Creative Director
- Led RFP strategy and presentation development supporting the award of 1,300+ retail contracts.
- Directed national brand positioning, proposal systems and client communications.
- Led creative strategy across presentations, campaigns, trade shows and branded operations.
LBL Advertising
2006 – 2012
Senior Art Director
- Led integrated campaigns across fashion, beauty, luxury and real estate sectors.
- Directed branding, print collateral, photoshoots and campaign development.
- Managed creative production, vendor coordination and presentation systems.
Selected Work
Martha Skin Studio
Brand identity, responsive website, local search presence, signage, launch assets, social campaign and photography direction.
RBX Structural Packaging
Six product-first structural directions developed through sketches, 3D renderings, prototypes, dielines and engineering considerations.
WINX / Harmony & Balance
Retail packaging systems, structures, dielines, product renderings and AI-assisted imagery art direction.
Core Expertise
- Creative Direction
- Art Direction & Visual Storytelling
- Brand Strategy & Systems
- Product Visualization
- Packaging Design
- Creative Operations
- Structural Packaging Concepts
- AI-Assisted Creative Workflows
- Retail & Merchandising Strategy
- Adobe Creative Suite
- Campaign Development
- Bilingual: English & Spanish
Education
School of Visual Arts, New York
BFA, Advertising & Graphic Design
Columbia University, New York
Full Stack Web Development Certificate
Art Students League, New York
Advanced Drawing & Painting