Creative Director — Brand Systems, Packaging & AI Workflows

• Led brand systems, campaigns, and creative strategy across wellness, technology, retail, and service industries
• Directed omni-channel marketing initiatives including trade shows, CRM journeys, presentations, social campaigns, sell sheets, and branded communications
• Developed retail packaging systems, structural concepts, and merchandising visibility strategies for consumer product brands
• Replaced traditional photography timelines through AI-assisted visualization workflows
• Created launch-ready retail visuals prior to physical sample production
• Built AI-powered internal support and knowledge systems using OpenAI integrations

AI-Driven Energy Management & Smart Building Technology

Creative Director & Marketing Lead

• Launched and positioned Save Energy PRO product division
• Directed brand systems for AI-driven building technology
• Developed packaging, campaign assets, and trade show branding for contractor and enterprise audiences
• Created packaging architecture for sensor and gateway product lines
• Simplified complex technology through visual storytelling and product positioning

Facility Services Industry

Marketing & Creative Lead

• Contributed to 281% company revenue growth through branding, operational systems, and marketing strategy
• Built workflow systems that reduced billing delays and improved operational efficiency
• Directed campaigns, trade show assets, and multi-brand communications across national operations
• Led creative strategy across multiple facility service brands

National Retail Services Company

Creative Director

• Secured 1,300+ retail contracts through RFP strategy and presentation development
• Directed national brand positioning, proposal systems, and client communications
• Led creative strategy across presentations, campaigns, trade shows, and branded operations

Senior Art Director

• Led campaigns across fashion, beauty, luxury, and real estate sectors
• Directed branding, print collateral, photoshoots, and integrated campaign development
• Managed creative production, vendor coordination, and presentation systems