Consumer Products & National Retail

Creative Consultant — Creative Direction, Brand Systems & Packaging

• Lead creative direction and packaging development across licensed and proprietary consumer-product programs spanning automotive, fitness, wellness and lifestyle categories.
• Direct projects from concept through production, including brand systems, structural packaging and dielines, typography, color, copy, print finishes and production-ready delivery.
• Build cohesive packaging systems across 30+ SKUs and multi-color product collections while maintaining consistent brand architecture and shelf presence.
• Art direct AI-assisted product and lifestyle visualization for photorealistic imagery, packaging mockups and buyer-facing presentations before physical samples are available.
• Develop sales, merchandising and presentation materials supporting national retail buyer presentations.

Creative Director · Brand Systems, Packaging & AI Workflows

• Lead brand systems, campaigns and creative strategy across wellness, technology, retail and service industries.
• Develop retail packaging systems, structural concepts, dielines, product renderings and merchandising visibility strategies.
• Direct omnichannel initiatives spanning trade shows, CRM journeys, presentations, social campaigns, sell sheets and launch communications.
• Create launch-ready visualization systems that support decisions before physical samples and traditional photography are available.
• Build AI-assisted creative and internal knowledge workflows using OpenAI integrations.

AI-driven energy management and smart building technology

Creative Director & Marketing Lead

• Launched and positioned the Save Energy PRO product division for contractor and enterprise audiences.
• Directed brand systems, campaigns, trade-show assets and packaging architecture for sensor and gateway product lines.
• Translated AI-driven building technology into clear product positioning and visual storytelling.

Facility services industry

Marketing & Creative Lead

• Contributed to 281% company revenue growth through branding, operational systems and marketing strategy.
• Built workflow systems that reduced billing delays and improved operational efficiency.
• Directed campaigns, trade-show assets and multi-brand communications across national operations.
• Led creative strategy across multiple facility-service brands.

National retail services company

Creative Director

• Led RFP strategy and presentation development supporting the award of 1,300+ retail contracts.
• Directed national brand positioning, proposal systems and client communications.
• Led creative strategy across presentations, campaigns, trade shows and branded operations.

Senior Art Director

• Led integrated campaigns across fashion, beauty, luxury and real estate sectors.
• Directed branding, print collateral, photoshoots and campaign development.
• Managed creative production, vendor coordination and presentation systems.